World of Monopoly.com

Tinkoff is a Russian commercial bank focused entirely on remote banking, with no retail branches. The world's largest online bank by the number of customers (as of August 2019).

This is a special edition of the original Hasbro Monopoly that was released after the end of an online version for the bank. The board game is full of the main achievements of Tinkoff for 15 years.

Turn your bank into a powerful financial ecosystem. On the way to the goal, you will earn on investments and banking products, learn the laws of big business, and also face losses - without this.

New figures, cards and tasks are waiting for you: install your own ATMs, build development centers and launch new business lines.

Create an original channel to promote the brand.

Enable customers and potential customers to interact with the brand offline.

Grow a young audience of potential customers by connecting with them through the game.

Reflect bank achievements in the game.

"Sell" the bank's products through the game - introduce it to the audience.

Make a "sequel" to an effectively completed online game,

The Tinkoff Monopoly is a very unusual project. It is a real board game that can only be bought at the Tinkoff store. The rules are practically the same as the classic Monopoly. There is also a standard set of cards with light Tinkoff branding. There are some references to the brand's products, but the users who buy it most likely already know about these products. Fans of such (table economic) games have most likely already played Monopoly and have it in their collection. Thus, we get that the value of this project is primarily collectible.

This is a satellite product, not aimed at profit, nor at any special PR or conversion into any other useful actions of the user, but simply souvenir products that will appeal to the employee and fans of the brand. First of all, perhaps, it is the employees. Tinkoff employees, as always, are creative, creating unusual products, although in this case not for the sake of profit, but for the delight of their fans.