He150ken / Heineken 150th Anniversary (Taiwan)
Code: WM04431-BL1
© Winning Moves Australia, 2023
Heineken Celebrates 150th Anniversary with it's own version of Monopoly.
As a world-renowned beer brand, HEINEKEN is sold in more than 190 countries around the world. This year, HEINEKEN is celebrating the 150th anniversary of the brand around the world in an "unconventional" way.
In order to allow consumers to understand how consumers in other countries enjoy Heineken in the fastest way, Heineken has found the leading board game brand that can best represent traveling around the world - "MONOPOLY"for a joint cooperation . Players must travel all over the world to buy real estate and win by charging fees from their opponents. The most classic real estate tycoon board is based on well-known scenes from all over the world. This kind of experience of knowing the world through playing games coincides with the starting point of Heineken's 150th anniversary celebration. The world's first cross-border joint cooperation between a leading beer brand and a leading board game brand is bound to spark a buzz.
"MONOPOLY celebrates Heineken's 150th Anniversary Edition is a highlight of this celebration. Consumers can only participate in Heineken's 150th anniversary related activities through the Heineken Line official account. It is limited to 2,000 sets, only to give or not to sell.
This limited edition board game contains limited Heineken real estate tycoon banknotes. During the game, consumers experience playing the role of a bar owner, traveling around the world to buy real estate in major cities, and building bars and wineries to contribute to others. Players collect fees to achieve the ultimate victory.
All the elements in the game have also been replaced with brand elements closely related to Heineken. It will definitely be a collection that all Heineken fans cannot miss. During the game, you can also mix Heineken beer in an appropriate amount to make the game experience richer and more comprehensive, allowing three or five friends to enjoy the happy time of drinking Heineken while playing Monopoly.
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