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Puck (UAE)

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© Hasbro, 2024

We teamed up with Monopoly to bring you a fun and educational game for the whole family. Our Puck X Monopoly special edition not only creates unforgettable memories but also helps your kids develop essential life skills like math, decision-making, and negotiation. Who will lose their Lunch Fee, and who will ride the Puck Express?

The campaign highlights how families can bond over playful negotiations, particularly during the back-to-school season, when routines and responsibilities are top of mind for both parents and children.

Puck has teamed up with Hasbro’s Monopoly brand to launch a Back-to-School (BTS) campaign called "Win Every Moment Together!"

Created in collaboration with FP7 McCann, the campaign highlights how families can bond over playful negotiations, particularly during the back-to-school season, when routines and responsibilities are top of mind for both parents and children.

As part of the campaign, Puck released a limited-edition packaging featuring the iconic Mr. Monopoly. Each pack featured a QR code offering shoppers a chance to win prizes, including vouchers, exclusive Monopoly: Puck edition board games, and the grand prize—free annual school fees.

The integration aimed to create opportunities for families to turn their everyday moments like breakfast and snack time into fun, interactive experiences.

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