(United States of America)
Squishmallows is a brand of stuffed toy that was launched in 2017 by Kelly Toys Holdings LLC.
Squishmallows are round and come in a variety of colors, sizes, animals, and textures. The brand has created over 1,000 Squishmallows characters with unique names and background stories.
Depending on the size and store, prices can range between $3 - $50 but rarer collections are often priced higher.
Squishmallows first gained success during the COVID-19 pandemic in 2020 through social media outlets like Tiktok where Squishmallow collectors would post about their plush toy collections; the TikTok hashtag #Squishmallows has gained over 550 million views.
Squishmallows has acquired nearly 100,000 followers on Twitter and the brand also has nearly 500,000 followers on Instagram. Almost 2 years after launching Squishmallows, Kelly Toys Holdings has sold over 50 million units.