The Italian Road Trip
The holiday season is approaching, and what better time than now to play board games gleefully! And on this note, giving connoisseurs a chance to enjoy a new version of Monopoly is Issimo, the digital branch of the Pellicano Hotels Group. Together, Issimo and the makers of the iconic board game have co-created an edition inspired by Italy and its aesthetics. Each box on the board is assigned a location dedicated to either of the twenty Italian regions to comprise an imaginary sojourn through the peninsula.
The first property space is the Lo Scoglio Restaurant in Amalfi, while Rome is represented by the Trattoria Da Enzo al 29, a famous restaurant in Trastevere. There are also references to the Argentario area, represented by the Hotel Il Pellicano and the historic Loretta Caponi embroidery boutique in Florence.
The new Monopoly is presented with a ISSIMO branded box with a custom board and collectible map inside. Even the storytelling of the Unexpected and Probability cards follows the Italian theme of the game with quotes to important personalities and descriptions of cultural experiences and traditions; while the pieces are miniature Maserati cars.
In addition, the tour planned in the game can also result in a series of real-life tours that have been planned by Bellini Travels. All tours last between three and four days and cover Italian locations such as Rome, Tuscia and valle dei Calanchi, Emilia Romagna, Veneto with Palladio's villas and the Dolomites, Friuli Venezia Giulia and Trentino Alto Adige.