After the great success of the football pictures and the historic album, supermarket owner Martin van Etten started looking for a new promotion. Soon Martin came into contact with game maker Identity Games, who work together with manufacturer Hasbro.
A local version of Monopoly has now been made. The game box, the board, the Chance and Community Chest cards: the whole game is adapted to Steenwijk. Frequent consultations have taken place with our employees of Albert Heijn van Etten, who have lived in Steenwijk for years, about the specific interpretation.